Search results for "Purchasing process"
showing 8 items of 8 documents
Key Predictors of Customer Loyalty for Facebook Brand Pages. Empirical Research on Social Media Marketing
2018
The new marketing practices and developments have had incredible impact on consumers’ purchasing process and information-acquisition process, and most notably, social media is changing marketing. The research setting for this paper refers to consumer behavior on social media services, particularly Facebook and consumers’ interactions with brands on this social platform. Through this research, we examine which consumer behavior concept has a higher impact in generating loyalty for the brands consumers interact with on Facebook. Using Automatic Linear Modeling, we forecast and model a target variable (namely, consumer loyalty) based on linear relationships between the target variable and its …
Case study on exceptions
1995
Discusses exceptions in office work and the link between rules and exceptions in office information systems. After describing the nature of exceptions, examines their effect on rules. Provides a case study of a factory purchasing process, including unmatched invoices, costs, classification and strategic changes.
Antecedents and implications of search engine use as prepurchase information tools
2009
The aim of this research is to analyse the antecedents and implications of using search engines as prepurchase information tools. The impact of internet use experience, internet shopping experience and online shopping motivations on the use of information provided by search engines in online purchases is analysed together with attitudinal changes deriving from search engine use (online purchase intention). Data analysis shows that the experiences as internet user and as internet shopper are negative key drivers of search engine use. The use of search engines in online purchase decisions is more likely in consumers with utilitarian shopping motivations than in consumers with hedonic shopping…
Consumers’ Behavior in Decision-Making in Foodstuff Purchasing Process
2018
The purpose of this research is developing of model of market segmentation for food consumers, as well as determination the extent of influence of various factors influencing the behavior of the Latvian consumers while making the decision on purchase of these goods. In the course of the research approaches to market segmentation of food products consumers were used, as well as statistical data for Latvian food product market, described in literature, also the results of empirical researches. As a result the model of market segmentation for food consumers was developed, the extent of influence of various factors influencing the behavior of the Latvian consumers was determined based on the co…
Online information quality as determinant of perceived risk reduction in e-commerce: an application to apparel virtual stores
2011
The main purpose of this paper is to analyse the role of information quality as a mechanism for reducing virtual shopping perceived risk and inducing greater online purchase intent. In this way, a theoretical model is presented which explains the inverse relation of information quality (referred to product and transaction-associated services) and perceived risk, and the influence of these variables on online shopping intention. 350 young consumers navigated the web page of a fictional clothes brand, and were asked to select a product and complete the purchasing process. Data analysis shows that perceived risk related to the virtual store is a significant, negative antecedent of online purch…
Consumer attitude toward using smart shopping carts: a comparative analysis of Italian and Croatian consumer attitudes
2016
This paper aims to explore consumer attitudes toward using smart shopping cart, considering country of origin, gender, age, and intentions to use smart shopping carts while purchasing. Moreover, it investigates the influence of extracted factors on consumers' attitudes toward using smart shopping carts and the users' levels of digital competence. The data was collected through survey questionnaires using a purposive sample of 313 Croatian and Italian respondents. To this end, we applied statistical methodologies such as binary logistic regression, factor analysis, and analysis of variance. We found that, compared with Croatians, Italian respondents have a more positive attitude toward using…
How does the online service level influence consumers’ purchase intentions before a transaction? A formative approach
2016
AbstractThe present paper tries to study the impact of online services level in contexts where transactions have not been done yet, through the adoption of a formative approach. In this scene, the present research considers two main dimensions of online services (pre-purchase services and transaction-related services) in a context of clothing purchasing process. Before defining the research and determining the sector to be analyzed, 7 focus groups were conducted. From the obtained conclusions, this study was carried on in the textile sector. A survey with 370 effective respondents was carried out. To measure the different concepts in the model, several scales were used based on literature p…
Nudging to prevent the purchase of incompatible digital products online: An experimental study.
2017
Ensuring safe and satisfactory online shopping activity, especially among vulnerable consumers such as elderly and less educated citizens, is part of a larger set of consumer policy objectives seeking to strengthen trust in the electronic marketplace. This article contributes to that goal by testing the effectiveness of nudges intended to prevent the purchase of 'incompatible' digital products (i.e., those which cannot be used with the devices owned by consumers or the systems they operate). We ran a computerised lab experiment (n = 626) examining three types of nudges, the effects of age and education, and interaction effects between these variables and the nudges. Results show that emotiv…